adapted marketing mix

adapted marketing mix
марк. адаптированный комплекс маркетинга* (комплекс маркетинговых мероприятий, корректируемый в зависимости от особенностей каждого целевого рынка сбыта; обычно применяется в международной торговле)

Англо-русский экономический словарь.

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  • adapted marketing mix — An international marketing strategy for adjusting the elements of the marketing mix of a product for each international target market. This strategy will add to the costs but is undertaken in the hope of attracting a larger market share and… …   Big dictionary of business and management

  • Marketing research mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing internacional — o marketing global se refiere a marketing ejecutado por empresas transatlánticas o a través de las fronteras nacionales. Esta estrategia utiliza una ampliación de las técnicas utilizadas en el país principal de la empresa.[1] Según de la American …   Wikipedia Español

  • International marketing — refers to the marketing a company carries out in markets outside its core constituency. This strategy uses an extension of the techniques used in the home country of a firm. [ Marketing , McGraw Hill] Introduction to International… …   Wikipedia

  • Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… …   Wikipedia

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer.       The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …   Universalium

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